Tuesday, January 11, 2011
Product Packaging Does Matter
This got me to thinking about what first impression my items give the buyer when they recieve it.
Currently, I include:
*The product, usually in an organza bag or plain jewelry box
*the invoice (I usually include a handwritten thank you)
*a couple of business cards
*a postcard with a discount code for the next purchase
*a beaded jewelry care sheet
All of the above is wrapped in tissue then bubble wrap and either sent in a bubblewrap envelope or flat rate box, depending on what the customer chooses.
My goals for future orders are to make stickers to attach to the boxes, tags to hang from the organza bags and small notecards for the personal thank yous. I think I may add pillow boxes for my packaging.
I'm going to try to apply my brand to all of them.
How do you package and ship your items? What do you include?